By ishwaranand ~ Wednesday - September 6, 2023 ~
312 Views ~
4 min read ~
Friday - September 15, 2023
Fashion marketing management is advertising campaigns or promotions to sell fashion brands or products.
Although when most people think about the fashion industry they immediately think of fashion design, there’s actually so much more that needs to happen in order for the latest designs of the customers who wear them.
Designers need to get their creations in front of the right customers, making those people want to get them. The effort required to present fashion products in ways that appeal to potential customers is called fashion marketing. It is a vital part of the business side of fashion.
What is Fashion Marketing….?
Exactly is fashion marketing and what is involved? Fashion marketing or fashion marketing management is the practice of advertising a brand in fashion products, same potential customers.
Like any other kind of marketing, you have to research the preferences of different audiences and find creative ways to present products in a way that resonates enough to inspire customers to buy.
Fashion marketing and management are unique because of the fast pace of the fashion industry. While you might be able to run the same or similar marketing campaigns for multiple years in other sectors, the fashion industry moves in very short cycles, so fashion marketers need to keep up with the latest trends and continually devise creative ways to advertise their newest products.
Fashion marketers are creative and in tune so their target customers while also being focused on the business side of fashion with the goal of driving sales or profits. If done well, fashion marketing balances the creative sides of fashion with the needs as well as desires of customers and the need to make a profit.
How Fashion Marketing Influences Desing
Although fashion marketers, not fashion designers, fashion marketers still influence products and designs fashion brands.
The fashion marketer understands fashion trends same their business impact. What styles are selling best., Which are, Fashion marketing is only about promoting the work of fashion designers, It can also influence design based on business performance or market trends
What does Fashion Marketing do…?
A fashion marketing manager wears many hats. What might a fashion marketer do on a day-to-day basis? Market research and media planning, as well as branding, product display, ad creative, and photography all, fall within the purview of fashion marketing.
Fashion marketers may so involved in all public relations. Read on for a few key responsibilities of a fashion marketer.
1. MARKET RESEARCH & ANALYSIS
Knowing who you are selling to is a vital first step in any kind of marketing.
Fashion marketers must be able to perform qualitative and quantitative research into fashion trends and the lives and behaviours of the people who may purchase fashion products.
Market research is presented as used to make important decisions about fashion design in business activities.
2. BRAND DESIGN & DEVELOPMENT
Fashion marketers are charged with creating a story behind brands same that customers relate personally and see themselves wearing the designs.
Logos, copy, and imagery all need to stay in line same the images and lifestyles that fashion brand represents and create a personal connection with target customers.
3. DEVELOP AND MANAGE ADVERTISING CAMPAIGNS
Fashion marketers are then creative alongside market research to create compelling advertisements that resonate with their target audiences. They also manage media planning to determine the scheduled distribution of advertisements.
This may include advertisements in newspapers and magazines, on television, and in digital formats such as social media.
4. PRICING & DISTRIBUTION
Pricing on distribution decisions is part of fashion marketing. This involves research and analysis of how products are selling in retail or online distribution channels and determining where and at what price fashion products should be sold, with the overarching goal of maximizing profits.